TikTok Grants Users Control to Reduce Artificial Intelligence-Made Content in Timelines

TikTok is introducing a fresh option that permits them to lessen the amount of AI-created media appearing in their feeds. This initiative comes as the service disclosed that it now features in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

This change is being tested over the following weeks before a global release. This shift coincides with a increase in AI content, fueled by emerging content generation software.

The Broader AI Trend

Recent reports that almost a tenth of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A significant portion of this output is considered “AI slop”, a term for inferior, bulk-generated content that is frequently illogical or surreal.

“We know from our community that numerous viewers enjoy content produced via AI tools, from AI artwork to educational videos, and we intend to offer the community the option to increase or decrease of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

TikTok disclosed that there are presently 1.3bn videos on its service identified as AI-generated. In total, over 100 mn media items are submitted to the app every day, making AI-generated material a limited part of its complete catalog.

Customizing Your Feed

Members will be able to decrease or raise the volume of AI-generated videos they see by accessing the topic control option in the app and selecting AI-made media. Other topics that are already be modified under the setting cover news, fashion, aesthetics, and movement.

Content Labeling and Policies

The platform’s guidelines mandate creators to tag convincing artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any believable AI video that is not labeled can be taken down under its community policies.

Additionally, the service will henceforth apply an “AI-made” label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from trying to circumvent the labeling process.

AI Literacy Programs

The platform is additionally launching a two million dollar educational fund for specialists and institutions to develop learning resources about using AI responsibly. This project will support educational bodies focused on training programming and robotics.

Moderation Strategy

The platform has defended its safety measures, during controversy over plans to lay off hundreds of content moderators in the United Kingdom. It is set to cut a significant number of roles in its user protection team in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.

A trust and safety lead stated that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most graphic content ahead of it has to be seen by staff. The company stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to the use of its automated systems.

It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
Hayley Jacobs
Hayley Jacobs

A tech futurist and innovation strategist with over a decade of experience in digital transformation and emerging technologies.